Helena Perez Garcia — Illustrator

Helping publishers, brands and authors bring stories to life through expressive, hand-crafted illustration with a distinctive visual style.

I’m a freelance illustrator specialising in children’s book illustration, editorial illustration and commercial artwork for brands. My work combines traditional techniques with strong storytelling to create images that connect emotionally with audiences and elevate creative projects.

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Children’s Book Illustration

As a children’s book illustrator based in Europe, I create engaging and expressive artwork for picture books, storytelling projects and publishing clients. From early concept development and character design to full book illustration, my work is designed to capture imagination, support the narrative and connect with young readers. I collaborate with publishers and authors to develop visual worlds that enhance storytelling and bring characters to life with personality and depth.

Editorial Illustration

I provide editorial illustration for magazines, newspapers and digital publications, helping to communicate complex ideas through strong visual storytelling. My editorial work is designed to complement written content, attract attention and deliver clear, engaging visual narratives. Each illustration is carefully developed to align with the tone, message and audience of the publication.

Commercial & Packaging Illustration

I work with brands and creative teams to produce commercial illustration for branding, advertising and packaging. My approach focuses on creating distinctive visuals that strengthen brand identity, stand out in competitive markets and connect with target audiences. From product packaging to campaign visuals, I deliver artwork that combines creativity with strategic communication.

Explore a selection of my illustration work across children’s books, editorial projects and commercial collaborations. Each piece reflects a strong focus on storytelling, composition and visual identity.

Book Illustration Editorial Illustration

Commercial Illustration Personal Illustration

About Helena

I am a freelance illustrator with a background in Fine Arts and a strong focus on narrative illustration. My work is characterised by rich detail, expressive characters and a distinctive hand-painted style using traditional media such as gouache. I have worked with publishers, brands and creative teams internationally, delivering illustration projects that combine artistic quality with clear communication. My approach is collaborative and tailored to each client, ensuring that every project achieves its creative and commercial goals.

Why Work With Me

Distinctive hand-painted illustration style using traditional techniques • Strong storytelling approach focused on narrative and emotion • Experience working with publishers, brands and agencies • Tailored creative process adapted to each project .